Via Elisa is differentiating itself with online video this holiday season. Clout worked with Via Elisa to develop a strategy to reposition the specialty food company, with video being a large part of the overall effort. While already the top-selling pasta sauce at Whole Foods across the southeast, Via Elisa hopes to expand its fan base and drive online sales with an integrated marketing approach that uses social media, public relations, video and email marketing.
A behind-the-scenes look at the filming of the Via Elisa Holiday Video
